Virtual Prototypes with 3D Realtime Design
What’s in it for you?

Your benefits:

  1. Cost Savings

    Realise budget savings or reinvest money to improve the design

  2. Time

    Improve process efficiency to gain time-to-market + sales

  3. Design

    More options in design process at less costs: less mock-ups and print trials

  4. Approval Process

    Reduction of potential mistakes with all relevant decision makers by easy-to-use visualisation closer to actual result

  5. Multi-use

    Actual printing data for all 3-D applications: i.e. internet presentation, shelf animation, POS packshot video

Imagine:

  • At your next meeting with your boss, licencor, etc. you hit the Zeitgeist by presenting  a choice of designs revolving on your computer.
  • If your boss/licencor says: “can I see another version”, you can say: “no problem” without a sweat, because it does not involve a printing machine
  • You ask your designer: “the packaging is ok, but kind of boring, can we pimp it by playing with some glitzy gadgets on it?” and he will say: “come on over and we try together!”
  • Seeing 30 variations in 30 mins
  • For your next sales folder and sales presentation you have your packshot ready to show and print, before you even printed the packaging: your salesteam does not need expensive dummies anymore
  • E-commerce is growing: you can use your art work to have a hot packshot video instead of a boring packshot on your website
  • When you show your design to your Packaging Engineer fully showing all gadgets for embossing, hotfoil-stamping and special colors, he will say “can do”

Packaging Development Today

The consequences:

  • During print approval often brand owners have to accept deviations in quality
    due to time pressure
  • ... or production is put on hold or redone causing additional costs
  • The final result does not correspond with the original concept desired by the brand owner
  • The process from conception, mock-up, high-res legal art work, color separation and print approval consumes time, additional costs and causes misunderstandings, conflicts and exasperation



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